Resume


Katie Wayles

DFW, TX | Public Relations and Communications Specialist | katiewayles@gmail.com | (940)231-4002

Professional Training and Experience

  • Canva
  • WordPress
  • Adobe
  • Microsoft Suite
  • LinkedIn Sales Navigator
  • SalesForce

Educational Training

University of Arkansas

M.A. in Journalism
Ad/PR Sequence
May 2020
4.0 GPA

B.A. in Journalism
Ad/PR Sequence
May 2018
Summa Cum Laude


Skills and Expertise

  • Client Communications
  • Professional Writing
    • News Releases
    • Blog posting
    • Newsletters
  • Social Media Management
    • Facebook
    • LinkedIn
    • Instagram
    • YouTube
    • Twitter
  • Media Event Planning
    • Menu Design
    • Invitation Design and Communication
    • Schedule Maintenance
      • Reservations
      • Flights
      • Transportation

Profile

Highly creative, adaptable and driven public relations professional whose areas of expertise include corporate communications (blog posting, newsletter drafting and event coordination), professional social media account management and collaborative campaign organization. Proven ability to design and execute public relations campaigns in an organized, engaging fashion.


Career Summary

Rental Sales Manager
Murphy Hoffman Co. | Nov. 2020 to present
Developing flyers, brochures and graphics to garner new business and display sales promotions. Additionally tasked with managing customer-service oriented relationships with new and existing customers and vendors.

Rental Media Content Manager
Paccar Leasing Co. | Sept. 2019 to Nov. 2020
Supported corporate communication efforts by designing and executing social media campaigns, increasing audience participation and engagement by over 500%. Designed graphics and videos for campaigns to to promote brand image and advertising efforts on YouTube, LinkedIn and the Google Business page. This content was developed through careful research (including SWOT analyses) to advance company messaging.

Graduate Assistant – Communications Department
University of Arkansas | Aug. 2018 to May 2019
Coordinated meetings and designed presentations for an assigned group of underprivileged young adults in the community. Presentations and communications were based on extensive research.

External Communications Intern
Peterbilt Motors Co. | May 2018 to Aug. 2018
Developed news releases featured in leading industry magazines. Also designed and executed social media campaigns on Facebook, Twitter, LinkedIn and Instagram to boost public knowledge of the company’s branded image and intended messaging. Assisted in event-organization to present the products featured in my news releases.

Assistant Account Executive
Sells Agency| Jan 2018 to May 2018
Created blog posts and creative content for a variety of clients in different industries – including hospitality and banking. Maintained the blog’s desired image by researching and adapting language and writing style.

Digital Development and Communications Intern
FanSpotz | Aug 2017 to Dec 2017
Designed and implemented social media campaigns on Facebook, LinkedIn and Instagram.

Public Relations Intern
Company.Politics.| Jan 2017 to May 2017
Produced, proofread and edited a Request for Proposal (RFP) that I then presented to the City of Fayetteville board.

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