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Portfolio

News Release – This first section includes the press releases I composed and published at Peterbilt Motors Company. I drafted these with very little direction and created the quotes with little structure or guidance. This experience taught me to take constructive criticism as I re-wrote each article several times. These press releases were published on the Peterbilt website and featured in top industry magazines (CCJ, FleetOwner, Transport Topics, etc.).

News Release – I created the following press release while in class at the University of Arkansas. This assignment was for the Volunteer Action Center, a student-run board for volunteer opportunities.

News Release – I created the following news release in class at the University of Arkansas. This assignment was performed in my Public Relations Writing course.

Campaign Proposal – I created the following proposal for my campaign #TruckingTraditions. I researched the customer base and followed the Peterbilt social media voice.

Multi-Platform Social Media Posts- Each of these posts contain the same image and similar wording. I adapted my voice to fit each unique social platform’s intended audience. The Facebook, Instagram and Twitter pages for Peterbilt were slight variations of one another. I reflected this in my campaign execution.

Example One –

Example Two –

Example Three –

PacLease LinkedIn – Our General Manager created a PacLease Texas Company Stores LinkedIn page which I volunteered to take over. I increased our following by 550% and engagement by 7.18% in less than six months through customer service and advertising efforts. I completed industry research to find articles my customers and prospects would find compelling.

PacLease YouTube – Aside from the corporate YouTube page, we did not have a presence on YouTube. I thought this was an avenue we should delve into as videos are a compelling medium to transfer information. I created the scripts and coordinated the recording sessions for this informative series.

Graphics – I designed the following graphics through Canva. I took the initiative to create these on my own, coming up with my own verbiage and designs.

Blog posts – I created these when I worked for Sells Agency in Fayetteville, Arkansas. One of our clients was Experience Fayetteville, a tourism-centered hospitality blog. I reflected the verbiage and voice of the light-hearted blog while utilizing SEO vocabulary to gain organic traction.

By Katie Wayles

Highly creative, adaptable and detail-oriented public relations professional whose areas of expertise includes corporate communications (blog posting, newsletter drafting and event coordination), professional social media account management and collaborative campaign organization. Proven ability to design and execute public relations campaigns in a highly organized, engaging fashion. Managed LinkedIn, YouTube and Google business pages for PacLease Texas branches, increasing page followers by 550% and engagement by 7.18% through customer service and advertising efforts.

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