News Release – This first section includes the press releases I composed and published at Peterbilt Motors Company. I drafted these with very little direction and created the quotes with little structure or guidance. This experience taught me to take constructive criticism as I re-wrote each article several times. These press releases were published on the Peterbilt website and featured in top industry magazines (CCJ, FleetOwner, Transport Topics, etc.).
News Release – I created the following press release while in class at the University of Arkansas. This assignment was for the Volunteer Action Center, a student-run board for volunteer opportunities.
News Release – I created the following news release in class at the University of Arkansas. This assignment was performed in my Public Relations Writing course.
Campaign Proposal – I created the following proposal for my campaign #TruckingTraditions. I researched the customer base and followed the Peterbilt social media voice.
Multi-Platform Social Media Posts- Each of these posts contain the same image and similar wording. I adapted my voice to fit each unique social platform’s intended audience. The Facebook, Instagram and Twitter pages for Peterbilt were slight variations of one another. I reflected this in my campaign execution.
Example One –
Example Two –
Example Three –
PacLease LinkedIn – Our General Manager created a PacLease Texas Company Stores LinkedIn page which I volunteered to take over. I increased our following by 550% and engagement by 7.18% in less than six months through customer service and advertising efforts. I completed industry research to find articles my customers and prospects would find compelling.
PacLease YouTube – Aside from the corporate YouTube page, we did not have a presence on YouTube. I thought this was an avenue we should delve into as videos are a compelling medium to transfer information. I created the scripts and coordinated the recording sessions for this informative series.
Graphics – I designed the following graphics through Canva. I took the initiative to create these on my own, coming up with my own verbiage and designs.
Blog posts – I created these when I worked for Sells Agency in Fayetteville, Arkansas. One of our clients was Experience Fayetteville, a tourism-centered hospitality blog. I reflected the verbiage and voice of the light-hearted blog while utilizing SEO vocabulary to gain organic traction.