Categories
Professional

Resume of Accomplishments

Professional Experience

Paccar Leasing Co. – Fort Worth, Texas        Sept 2019 – Present

Rental Sales Representative                                                            

  • Supporting corporate communication efforts by designing and executing social media campaigns, increasing audience participation and engagement
  • Creating graphic content to promote brand image and advertising efforts on social media
  • Conducting research (including SWOT analyses) to advance company message and brand image amongst a developing clientele
  • Owner of company Google page, analyzing data and engagement to further SEO efforts
  • Distinguished member of PACCAR Mentorship program and Diversity and Inclusion Council

Peterbilt Motors Company – Denton, Texas     May 2018- Aug 2018

External Communications Intern                                                                      

  • Developed news releases featured in leading industry magazines
  • Designed and executed social media campaigns to boost public knowledge of the company’s branded image and language
  • Organized communication plans to support new product launches and promotional events

Sells Agency – Fayetteville, Ark.                        Feb 2018- May 2018

Marketing Intern                                                                                     

  • Created blog posts and creative content for clients like Experience Fayetteville
  • Maintained the blog’s desired image by researching and adapting language and writing style

FanSpotz – Fayetteville, Ark.                         Oct 2017- Dec. 2017

Digital Development and Communications Intern                            

  • Implemented social media campaigns on Facebook, LinkedIn and Instagram

Company Politics – Fayetteville, Ark.               Feb 2017- May 2017

Public Relations Intern                                        

  • Produced, proofread and edited a city Request for Proposal (RFP)

Education

Master of Arts in Journalism

University of Arkansas, Fayetteville, AR           May 2020

  • Strategic Advertising and Public Relations

Bachelor of Arts in Journalism

University of Arkansas, Fayetteville, AR           May 2018

  • Advertising and Public Relations Sequence                      

Collegiate Honors Program – Magna Cum Laude                  

Technical Skills

  • Professional writing skills including, but not limited to, news releases, social media posts, persuasive corporate presentations, etc.

By Katie Wayles

Highly creative, adaptable and detail-oriented public relations professional whose areas of expertise includes corporate communications (blog posting, newsletter drafting and event coordination), professional social media account management and collaborative campaign organization. Proven ability to design and execute public relations campaigns in a highly organized, engaging fashion. Managed LinkedIn, YouTube and Google business pages for PacLease Texas branches, increasing page followers by 550% and engagement by 7.18% through customer service and advertising efforts.

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