Professional Experience
Paccar Leasing Co. – Fort Worth, Texas Sept 2019 – Present
Rental Sales Representative
- Supporting corporate communication efforts by designing and executing social media campaigns, increasing audience participation and engagement
- Creating graphic content to promote brand image and advertising efforts on social media
- Conducting research (including SWOT analyses) to advance company message and brand image amongst a developing clientele
- Owner of company Google page, analyzing data and engagement to further SEO efforts
- Distinguished member of PACCAR Mentorship program and Diversity and Inclusion Council
Peterbilt Motors Company – Denton, Texas May 2018- Aug 2018
External Communications Intern
- Developed news releases featured in leading industry magazines
- Designed and executed social media campaigns to boost public knowledge of the company’s branded image and language
- Organized communication plans to support new product launches and promotional events
Sells Agency – Fayetteville, Ark. Feb 2018- May 2018
Marketing Intern
- Created blog posts and creative content for clients like Experience Fayetteville
- Maintained the blog’s desired image by researching and adapting language and writing style
FanSpotz – Fayetteville, Ark. Oct 2017- Dec. 2017
Digital Development and Communications Intern
- Implemented social media campaigns on Facebook, LinkedIn and Instagram
Company Politics – Fayetteville, Ark. Feb 2017- May 2017
Public Relations Intern
- Produced, proofread and edited a city Request for Proposal (RFP)
Education
Master of Arts in Journalism
University of Arkansas, Fayetteville, AR May 2020
- Strategic Advertising and Public Relations
Bachelor of Arts in Journalism
University of Arkansas, Fayetteville, AR May 2018
- Advertising and Public Relations Sequence
Collegiate Honors Program – Magna Cum Laude
Technical Skills
- Professional writing skills including, but not limited to, news releases, social media posts, persuasive corporate presentations, etc.